The Protect Yourself 1 Safe2live social marketing media campaign is using virtual world to engage at-risk youth for HIV prevention.
The video has been edited by PY1 Creative Director, Sheldon Drake and presented at the GamesForHealth conference in Boston, Massachusetts, May 17-18 , 2011. The video has been presented at the Second Life Community Convention in Oakland, California, August 12-14, 2011.
